A Fresh Brand Sparks Excitement
With their 50th anniversary approaching, a national distributor of electrical equipment decided it was time for a facelift. For five decades the firm had focused on customer service, but they hadn’t given much thought to their brand, or how they could leverage its equity to drive sales.
Trellist performed a brand assessment. And after establishing a clear picture of the current industry landscape and where the client was situated within it, the team developed a brand platform, including positioning, a brand promise, elevator pitches, and core brand messaging— giving stakeholders and employees key messages to deliver to current and prospective customers alike.
In addition to the platform, the team designed a new logo and tagline, along with a roll-out plan for internal and external audiences.
Our solution incorporated the following services from our Consulting and Branding + Marketing divisions:
• Brand Development and Execution
• Brand Strategy
• Traditional and Digital Design
• Marketing Communications Strategy and Development
• Strategic Consulting
• Strategy Execution and Implementation
• Change Management
The brand refresh and all aspects of the roll-out were well-received by stakeholders and employees, who feel confident in being stewards of the updated brand. The brand platform resonated with employees and new customers, the new logo and tagline energized the masses. Since the initial engagement, the electrical distributor has won two awards for its rebranding efforts, and attributes much of its newfound success in the market to its cohesive new brand identity.