Trellist® Insights

    • Consulting
    • Branding + Marketing
    • Financial Services
    • Direct Response
    • CRM

    Merchant Funded Rewards Programs Still Require Direct Response Fundamentals

    11/15/2011 by 
    Josh
    Merchant funded loyalty programs are a growing loyalty strategy, enabling financial institutions to share the burden of loyalty program costs with merchants.
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    • Enterprise Technology
    • Branding + Marketing
    • Resource Management

    CMOs are taking a page from CTO and CIO playbook

    11/08/2011 by 
    Todd
    With the latest economic news, CTOs and CIOs are once again seeking opportunities for short term cost savings. Outsourcing critical services to specialized vendors has been a favorite strategy of the CIO under pressure to reduce costs and improve service. Now CMOs are looking to steal a page from their business team rivals. Progressive [...]
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    • Consulting
    • Digital
    • Branding + Marketing
    • Campaign Strategy
    • Social Media
    • Branding

    Building brands through the social graph

    10/28/2011 by 
    Edgar
    Brands that engage in a dialogue by listening, learning and participating are more likely to create a positive impact. Therefore, it is important that brands actively participate in dialogs throughout their social graph, leveraging the strength in their core message, feedback mechanisms, curating and distributing content, and visual expression as it applies across channels.
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    • Digital
    • Branding + Marketing
    • Campaign Strategy
    • Branding

    Information overload? Who wants pie?

    07/08/2011 by 
    Holly
    They say that we only use about 10% of our brain. That’s just a myth, but regardless of the percentage, mine is at capacity today. It feels like that pink pie chart on your hard drive that shows “space available”—I can’t fit anymore in. And it’s not just me. People are on information overload, [...]
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    • Branding + Marketing
    • Campaign Strategy

    Customer Experience: The Other Side of Loyalty—Part 2

    07/01/2011 by 
    Edgar
    Continuing from my last post on what true loyalty means, I would like to touch upon the topic of customer experience (CX) as a foundation for truly serving the customer.
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About Trellist

Trellist Marketing and Technology provides intelligent business solutions for global, national, and regional clients across various industries. The firm offers professional services through its five divisions: Consulting, Branding and Marketing, Digital, Enterprise Technology, and Staffing. Trellist and its five divisions utilize a unique collective approach which is built to serve its clients as well as the employees who share ownership in the company.