Trellist® Insights

  • Direct Response Marketers can toss the Law of Diminishing Returns

    04.11.2012 by 
    Jim
    With a very different approach to email development, print and direct mail creative methodology, marketing executives have much greater freedom to personalize offers, creative treatments, and marketing messages, all while reinventing their marketing program strategy with greater personalization.
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  • Siri puts a second S in SEO part 1

    01.13.2012 by 
    Chris
    Siri (Apple's new, intelligent personal assistant), and her inevitable descendants, have the potential to change how information is indexed and consumed, and we need to understand how to prepare for it.
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  • Is Cloud Computing Right for Your Business?

    01.06.2012 by 
    Mark
    Over the last few years many businesses have moved aspects of their business operations to cloud computing. It offers many advantages, including potential cost savings. However, there are also significant risks associated with cloud computing. So what are some of the factors that companies should be aware when evaluating cloud computing, and how do you mitigate the risks associated with it?
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  • Getting to the Heart of Business Strategy

    12.13.2011 by 
    Jennifer
    During a time when each monetary decision, especially in business, is more heavily scrutinized than the last, the creation of a strategic vision is of the utmost importance. Business strategy provides a methodology that should be used to effectively complete any project.
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  • Re-examining Our Image of the Black Friday Shopper

    12.02.2011 by 
    Renee
    We think today’s Black Friday Shopper is very different from what we saw on ABC and NBC News. She is a smart, mobile-savvy, well-researched consumer who seeks value based on real information and the opinions of the people and brands that she trusts. Let's take a look at the Real Black Friday Shopper.
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About Trellist

Trellist Marketing and Technology provides intelligent business solutions for global, national, and regional clients across various industries. The firm offers professional services through its five divisions: Consulting, Branding and Marketing, Digital, Enterprise Technology, and Staffing. Trellist and its five divisions utilize a unique collective approach which is built to serve its clients as well as the employees who share ownership in the company.