Trellist® Insights

  • The Gmail Effect: Making the Case for Social Media Promotion

    10.19.2016 by 
    Neil Dougherty


    Email marketing isn't dead, but the Inbox sure is flooded. So much so that Gmail now pushes promotional content out of the primary Inbox. All the more reason to experiment with targeted social media marketing with reach and ROI that rivals email campaigns.
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  • 7 Pros and Cons of Instagram Stories for Brands

    09.22.2016 by 
    Elyse Altiere
    Stories is Instagram’s newest feature – and it does a lot of the same things Snapchat does. Learn about the pros and cons of using Stories for your brand.
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  • Better SharePoint User Adoption through Design

    06.07.2016 by 
    Jennifer Kenderdine
    SharePoint’s look and feel out of the box and can often leave much to be desired, leading to low adoption rates across an enterprise. What differentiates a SharePoint site that is hard to navigate and underutilized from one that truly impacts collaboration and productivity is great design and user interface/user experience (UI/UX) work.
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  • Six Keys to Developing Customer Persona Profiles

    04.28.2016 by 
    John Miller
    Identifying customer personas, and cataloguing the insights associated with them, is essential for targeting marketing and sales efforts in the most efficient and productive way possible. It prepares the business to most appropriately appeal to its prospective customers. Here are the six essentials to successfully developing buyer personas for any business.
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  • Data-Driven Insight on Millennials for Credit Card Issuers

    04.21.2016 by 
    David Michaluk and Jim Auer
    Brands are obsessed with plugging into the Millennial generation. Despite this, it seems that many established companies still struggle with how to create a meaningful connection with this key audience–financial institutions included. As a result, we performed research around the relationship between Millennials and credit cards to develop insight that would help financial institutions build campaigns that resonate.
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About Trellist

Trellist Marketing and Technology provides intelligent business solutions for global, national, and regional clients across various industries. The firm offers professional services through its five divisions: Consulting, Branding and Marketing, Digital, Enterprise Technology, and Staffing. Trellist and its five divisions utilize a unique collective approach which is built to serve its clients as well as the employees who share ownership in the company.