Digital Marketing Specialist

Digital Marketing Specialist – January 2019

Trellist Marketing and Technology is one of the region’s fastest-growing and most dynamic professional services firms. Trellist provides intelligent business solutions for global, national, and regional clients across a number of industries. The firm offers professional services through five divisions: Consulting, Branding and Marketing, Digital, Enterprise Technology, and Staffing.

We are seeking a Digital Marketing Specialist to support our firm’s clients in B2B and B2C efforts. The ideal candidate is a collaborator and problem solver who will be responsible for the development of digital marketing strategies and tactical execution for clients. The Digital Marketing Specialist will utilize a range of techniques including content, organic and paid search, display advertising, email and social media marketing to help drive growth and digital engagement.

Responsibilities

• Develop and implement digital marketing roadmaps and tactical execution plans
• Create ROI models for digital marketing campaigns
• Develop and implement digital marketing dashboards and regularly report on progress
• Evaluate and recommend new digital channels, methods, or tools
• Serve as a subject matter expert on all things digital marketing

Requirements

• 4+ years of relevant digital marketing experience in client, in-house or agency setting
• Data driven, adaptable, collaborative and self-managing
• Expert knowledge of Google AdWords and Google Analytics
• Applied knowledge of marketing automation software (HubSpot, Marketo, etc.)
• Applied knowledge of email broadcast software/service providers (MailChimp, Constant Contact, Exact Target, etc.)
• Strong understanding of social media channels and advertising models (Facebook, Twitter, LinkedIn, Instagram, Pinterest)