Insights

  • LinkedIn Gets a Facelift

    by Elyse Altiere | Feb 17, 2017

    LinkedIn recently got a fresh new look. The social networking site says it’s the largest redesign since its inception. The company hopes users will find the new design more intuitive and easier to use. LinkedIn claims users were apparently “overwhelmed” by the old design.

    Here on the Trellist Insights Blog, we wanted to share what we’ve seen so far as it relates to the changes on both individual LinkedIn Profiles and LinkedIn Company Pages.

    Individual LinkedIn Profiles

    When it comes to individual LinkedIn Profiles, we’ve noticed an overall simplistic design to engage more members. Searching for people, jobs, companies, etc. is more streamlined. The toolbar puts greater emphasis on actions users can take. Messaging has been revamped and is a lot like Facebook Messenger and now includes a pop-up window.

    Banner images are displayed even more prominently and have changed in size. Insights are also displayed more prominently related to who has viewed your content. There’s more emphasis on enhancing your profile, including tips on how to make the most out of your profile. 

    LinkedIn Company Pages

    There are some fairly significant design changes for Company Pages. First, LinkedIn updates appear more prominently on the page. If you’re a page admin, LinkedIn showcases a quick look at analytics. Page visitors have the ability to select “Updates,” ”Overview” and “Jobs” via tabs.

    LinkedInFacelift_screenshot

    Page admins still have the option to display a background image to highlight their company/brand, however it’s smaller in size and appearance from the previous version. There’s also an option to update an image under the “Overview” tab that highlights the company’s “About us” section. Last, but not least, when sharing an update, targeting is more obvious in the dropdown menu. 

    LinkedInFacelift_TrellistLIScreenshot

    We’ll be tracking our personal profiles and the Company Pages we manage to see how these design changes will impact overall engagement. If you have anything to add, we’d love to hear from you.

    To learn more about our approach to managing social media, be sure to contact us at socialbusiness@trellist.com.

  • 8 Tips for Better Real-Time Social Media Photos

    by Elyse Altiere | Nov 23, 2016

    Visual content shared on social media is a powerful asset, especially at conferences and events. Images help boost a brand’s visibility in general, but did you know that social media posts with images receive 94% more views than those without them?

    Sharing images on social helps to drive additional booth traffic at big events, while also highlighting a product or service.

    smblog_112916

    The good news is you don’t need to be an expert photographer to do it well. But it’s imperative for brands to take professional looking photos when attending events. Here’s a handy list of tips and tricks for capturing and sharing photos at conferences, trade shows and other events:

    1. Lights, camera, action! Lighting is key. You don’t want someone to look washed out or even worse, the person is unrecognizable because it’s so dark. Ensure the room is well-lit or use a flash if necessary.
    2. Show us a sign. Don’t cut the words off signage. There’s nothing worse than chopping letters off a product/banner you’re trying to showcase.
    3. Eyes open folks. Ensure everyone’s eyes are open in your pictures. Always double check this before posting.
    4. Tuck ‘em in. Are shirts tucked in? Are ties on straight? These little things matter! Make sure your representatives on site understand this one.
    5. Make your images tasteful. It’s best to keep alcoholic beverages out of social media photos. Leave the happy hour pics at happy hour.
    6. Keep their eyes on the prize. Giving away an item? Showcase a photo of the giveaway on social media to drive traffic to the booth.
    7. Spell check yourself. Including a person’s name with a photo? Make sure the spelling is correct and his or her current title is accurate.
    8. Keep it legal. Last, but definitely not least, ensure any legal considerations are checked before sharing photos on social media. Be sure to follow any social media policies.

    Every picture tells a story. So share yours and watch it improve engagement on your social channels.

  • 7 Pros and Cons of Instagram Stories for Brands

    by Elyse Altiere | Sep 22, 2016

    Last month, Instagram – the popular mobile app for photo aficionados worldwide – launched Instagram Stories. The feature is the app’s response to the Snapchat craze. Stories will encourage users to share photos, videos and text that disappear after just 24 hours.

    Some brands have fully embraced Instagram Stories, while others are still getting the hang of this new feature.

    The team at Trellist cobbled together this handy infographic of pros and cons for social media managers who are thinking about elevating their Instagram strategy to include the Stories feature.

    Check it out below and feel free to share it with your network:

    Trellist_Infographic-Breaking_Down_Instagrams_Stories_Feature

    Keep up with the latest in Social Business and Social Media strategy and trends from Trellist at www.trellist.com/social-business

Insights posts by: Elyse Altiere

Elyse Altiere

Elyse creates and curates compelling social media content for Trellist clients across a number of verticals, while also monitoring and managing their unique social media communities on a daily basis.