Insights

  • Information Overload? Who Wants Pie?

    by Holly Lee | Jul 08, 2011

    They say that we only use about 10% of our brain. That’s just a myth, but regardless of the percentage, mine is at capacity today. It feels like that pink pie chart on your hard drive that shows “space available”—I can’t fit anymore in. And it’s not just me. People are on information overload, social media overload, technology overload…everything overload. The impact this has on your marketing is significant, and requires you to change tactics before your messages become irrelevant noise that have no impact. The point I want to make here while eating up a little of your slice of brain pie, is that this isn’t the time for your business to be using a shotgun marketing approach, or publishing so much content that people aren’t getting to the information they need quickly.  The need for targeted, relevant information has never been greater. Take the time to understand what your customers actually care about when making their buying decision, rather than what you think they should care about. Refresh your knowledge of what’s important to them today. Listen to what they’re saying. This is critical for producing content that is relevant and it will persuade them to respond.

    Successful businesses are renewing their focus on delivering the right message to the right audience at the right time. Trellist is helping businesses achieve this, enabling them to earn an important role in their customer’s buying decision. So, if you want your company’s message to cut through 4 and 20 twitterbirds, it needs to be more targeted and engaging than ever before.

Insights posts by: Holly Lee

Holly Lee
After tenures with some of the world's leading advertising agencies, Holly joined Trellist as a Strategic Consultant and now leads marketing communications strategy and execution across all clients, acting as chief author and guardian of brand voice and messaging.