Web advertising has been evolving ever since companies started trying to generate sales online. As web users gain experience and their surfing habits evolve, advertisers must also change their habits to get attention and clicks with their ads.

Gap, Inc., the apparel retailer, had established its logo through consistent usage over the past 20 years. Recently, Gap decided to try its luck with an updated logo and revealed the new creation on the Gap website without warning.  This move ignited spirited conversation within the online community, which responded with mostly harsh criticism of [...]