Insights

  • Defining the Two Worlds of eLearning

    by Bob | Jul 30, 2013

    The ubiquity of digital devices and mobile technology is helping to redefine the traditional definitions of content across the professional landscape.

    One place where that is certainly true is the discipline of eLearning. What was once only driven by inside-the-firewall, enterprise online applications is now extending out into the public eye. And many of the best practices used in marketing, advertising, and social media are now being applied to the world of eLearning.

    At Trellist, we see eLearning moving in a new direction. To further illustrate that point, we’ve segmented eLearning into two sectors: Enterprise eLearning and Marketing-Based eLearning.

    Enterprise eLearning is the traditional, in-the-workplace, effective content and compliance training issued to over 80% of American professionals.

    Marketing-Based eLearning provides brand training, product demos, and instructional videos released outside of the firewall — readily available to both employees and consumers. It helps to solve problems and enhance the brand experience. And it can be consumed on all kinds of devices.

    In the Trellist infographic below, we break down the differences between Enterprise eLearning and Marketing-Based eLearning

    Check it out. Then share it around and follow us on Twitter @trellist. When you’re ready, connect with one of our eLearning experts via info@trellist.com.


  • Web 3.0: A Step Forward for Online Learning?

    by Maria Gunther | Jun 14, 2011

    One of the main obstacles we encounter when beginning a new eLearning project at leading organizations is outdated infrastructure and equipment.  We find ourselves (out of necessity) developing alternative approaches to what should be an intriguing, dynamic learning experience. This is not new in the world of eLearning, especially as we move forward into Web 3.0.  As many organizations struggle with implementing Web 2.0 technologies, will they ever be prepared to leverage Web 3.0 technologies for more effective eLearning? While a specific definition of Web 3.0 is hard to find, most agree that it will be a progression to an “Intelligent” form of web that will include technologies such as natural language search, machine learning, software agents that make specific recommendations to users and the connection of context to content. Machines will be smarter, able to understand more data, and in turn, provide much more meaningful results to people. Web 3.0, commonly referred to as the “Semantic Web” can be roughly divided into three areas: the Semantic Web, the Mobile Web and the Immersive Internet. All of these have an integrated component of personalization that makes Web 3.0 very “me-centric.” All three can be leveraged to create more customized experiences for eLearning. If we are able to harness the power of Web 3.0, we can take eLearning to a higher level of effectiveness and ROI.

    Currently, the biggest obstacles to integration are budget constraints and lack of buy-in from leadership, yet developers who possess the IT skills, along with skills in Instructional Design to create these new experiences, are in high demand. One of Trellist’s strengths is our ability to create teams of professionals that represent all areas of IT and eLearning in order to develop cutting-edge solutions. And every day we’re coming closer to using Web 3.0 for more successful eLearning programs.

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