In part one of this series, we discussed the phenomenon of intelligent digital agents, and their significance in the future of our computing experience. In this second installment we’ll discuss ways to start incorporating mobile thinking into your SEO strategy.

Siri (Apple's new, intelligent personal assistant), and her inevitable descendants, have the potential to change how information is indexed and consumed, and we need to understand how to prepare for it.

Late last week, Google introduced a new search technology that immediately changed organic search marketing. Google Instant is a major leap forward in predictive search functionality, going beyond suggesting search terms to streaming results as users enter each letter of their keywords. Google Instant allows users to search as they type; Marissa [...]

Google has announced a major shift in its policy on the use of trademarked names in paid search ad copy.  Beginning June 15th, advertisers will be allowed to use trademarked names in their ad text, with some restrictions. This change is causing concern among brand marketers. In the past, Google has barred advertisers from using trademarked [...]

Google announced today that they will begin a test of behavioral targeting through their AdSense network.  This will be a significant change in how advertisers can use Google to target a specific profile on sites other than its search page. To give you some background, AdSense is Google’s content network, where it places text and display [...]