“What platform should we use to manage our digital assets?” Before answering that question, you need to stop and take a look around your organization to determine the best place to start.

You’re not alone in embracing marketing automation and other marketing technology, and you’re also not alone if you’re running into a relatively steep learning curve when it comes to using it most effectively. However, when it comes to using it well, only 5% consider themselves experts.

We’re on the cusp of a radical shift in the way that marketers create, measure, and optimize the experiences we’re providing for our customers. Artificial intelligence and its applications in marketing are going beyond the proof-of-concept stage and emerging as a tool to drive real change within organizations.

Anything worth doing is worth doing well. It’s great advice…but how does one measure “well”?

Have you ever rolled your eyes at the implausibility of a bombastic radio commercial? Or thought, “Wow! That’s just awful,” while watching a TV spot or reading a piece of mail? You’re not alone.