Insights

  • The Gmail Effect: Making the Case for Social Media Promotion

    10.19.2016 by 
    • Neil Dougherty

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    Email marketing isn't dead, but the Inbox sure is flooded. So much so that Gmail now pushes promotional content out of the primary Inbox. All the more reason to experiment with targeted social media marketing with reach and ROI that rivals email campaigns.
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    • Social Media
    • Digital
  • 7 Pros and Cons of Instagram Stories for Brands

    9.22.2016 by 
    • Elyse Altiere
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    Stories is Instagram’s newest feature – and it does a lot of the same things Snapchat does. Learn about the pros and cons of using Stories for your brand.
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    • Digital
    • Social Media
  • Better SharePoint User Adoption through Design

    6.07.2016 by 
    • Jennifer Kenderdine
    SharePoint’s look and feel out of the box and can often leave much to be desired, leading to low adoption rates across an enterprise. What differentiates a SharePoint site that is hard to navigate and underutilized from one that truly impacts collaboration and productivity is great design and user interface/user experience (UI/UX) work.
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    • Consulting
    • Digital
    • Enterprise Technology
  • Six Keys to Developing Customer Persona Profiles

    4.28.2016 by 
    • John Miller
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    Identifying customer personas, and cataloguing the insights associated with them, is essential for targeting marketing and sales efforts in the most efficient and productive way possible. It prepares the business to most appropriately appeal to its prospective customers. Here are the six essentials to successfully developing buyer personas for any business.
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    • Branding + Marketing
  • Data-Driven Insight on Millennials for Credit Card Issuers

    4.21.2016 by 
    • Jim Auer
    • David Michaluk
    Brands are obsessed with plugging into the Millennial generation. Despite this, it seems that many established companies still struggle with how to create a meaningful connection with this key audience–financial institutions included. As a result, we performed research around the relationship between Millennials and credit cards to develop insight that would help financial institutions build campaigns that resonate.
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    • Consulting
    • Financial Services
    • Digital
    • Branding + Marketing