A credit union chose Trellist’s Branding and Marketing division to be its partner through a nationwide change in credit card technology. The mandate required credit cards to be re-designed to allow for the addition of an EMV chip.
Due to recent financial data breeches and an increase in occurrences of credit card fraud, United States card issuers are incorporating this new EMV technology into cards. The technology improves payment security to better protect members.
Trellist qualified itself for the engagement with our strong footprint in the financial vertical. The client was confident that we would understand the technology migration and lead the credit card re-design from initial strategy through development creating card designs that contribute to member satisfaction, demonstrate the client’s brand and comply with the new regulations.
The client offers health insurance protection and technology-powered assistance to those traveling or living abroad.
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