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The insight your data is missing, delivered in 24 hours

Trellist brings Quals.ai to the US market as its exclusive distribution partner. Together, we replace slow, expensive qualitative research with AI-powered conversations that surface the motivations, emotions, and context behind behavior, at a fraction of the cost.

Now with Story for visual insights, SmartAsk™ for deeper exploration, and public API access.

Book a Demo
The Quals.ai platform: a research project being set up on a laptop, live participant interviews running on two phones, the SmartAsk panel, and three generated insight reports

See It In Action

How It Works, in 60 Seconds

Dive into the features that set it apart, plus two client studies that show what it delivered.

The Trellist and Quals.ai title card that opens the showcase film

Recorded in the Quals.ai interface

Already Trusted by Global Brands

  • Celtic Manor Resort
  • Coca-Cola
  • LC Waikiki
  • L'Oréal
  • Lake Research Partners
  • Nestlé

Proven Results

  • 24hr

    From research goal to insight report

  • 4X

    Higher engagement vs. traditional surveys

  • 5X

    Faster than traditional qual research

  • 100+

    Languages supported

The Problem

You Have the Data. You’re Missing The Why.

Automated systems collect enormous amounts of data, but they rarely capture the context, emotion, and nuance that come from real human conversations.

  • NPS Scores

    Tells you something went wrong. Not what caused it or how to fix it.

    What happened, not why

  • Survey Data

    Dashboards full of ratings. No context behind the numbers.

    Answers, not understanding

  • Behavioral Analytics

    Every click tracked. The motivation behind it, unknown.

    Behavior, not intent

The Difference

Real Human Perspectives.
AI-Powered Moderation.

Quals conducts conversations with real people while AI moderates interviews, probes deeper, and analyzes findings automatically.

No synthetic respondents. No simulated feedback.
Just faster access to authentic human insight.

Quals.ai conversational research interview

The Platform

Conversational AI That Thinks Like a Research Moderator

Quals.ai enables natural, two-way conversations with people in real time, in 100+ languages, at any scale. Our team handles your onboarding, research design support, with US-based account management throughout.

  1. 1

    Set Your Objective

    SmartAsk™ builds your full research design in under 2 minutes. Just describe what you want to learn. Our team is available to consult on study design throughout.

  2. 2

    AI Runs the Interviews

    Natural conversations via text, voice, or app. Thousands simultaneously. The system adapts in real time, just like a human moderator, but without the cost or scheduling.

  3. 3

    Insights Surface Automatically

    Themes, sentiment, and recommendations in a shareable report, ready in minutes. Use Story to create a visual narrative of your findings, then explore deeper with SmartAsk™ to ask new questions and unlock additional insights. Your account team is available to help translate findings into strategy.

Use Cases

Built for the questions US organizations ask most

Used by CX teams, HR leaders, brand strategists, and insights professionals. We help you match the right use case to your research goals from day one.

  • Customer experience

    Understand the why behind NPS drops, churn signals, and unmet expectations before they become revenue problems.

  • Employee listening

    Go beyond engagement scores to uncover the real drivers of retention, culture gaps, and leadership blind spots.

  • Brand & product research

    Replace slow, expensive focus groups with faster, richer conversations at a fraction of the cost.

  • Market & cultural insight

    Run multi-language, multi-market studies simultaneously, with a strategic lens on US consumer behavior.

Integrations

Your Research Data, In Your Systems

The Quals.ai public API gives you direct access to your project and interview data, including full transcripts. Connect Quals.ai research with your existing workflows, dashboards, and analysis tools—no manual exports required. For teams running research at scale, Quals.ai integrates seamlessly into your wider research environment.

Book a Demo
Quals.ai project, interview and transcript data passing through the public API into dashboards, analysis tools and workflows YOUR QUALS.AI DATA YOUR SYSTEMS Projects Interviews Transcripts API public Dashboards Analysis tools Workflows

Case Studies

Results from global clients: Now available to US organizations

These outcomes were delivered by the same platform Trellist now brings to the US market. Same capability. Local support.

A Leading Private Bank Elevates Premium Credit Card Understanding with AI-Powered Research

The company partnered with Quals.ai to understand the end-to-end premium cardholder experience and uncover loyalty drivers to guide product innovation, experience design, and communication strategy for its premium credit card portfolio.

  • Conducted 100+ AI-moderated qualitative interviews with premium credit cardholders across diverse age groups, genders, and metro locations
  • Mapped the complete cardholder journey across acquisition, onboarding, usage, rewards redemption, and support
  • Explored daily, weekly, and special-occasion usage behaviors and card-switching dynamics
  • Identified drivers of card preference and multi-card usage across customer segments
  • Uncovered how brand perception, trust, and digital experience quality shape long-term premium loyalty
  • Delivered segment-specific, actionable evidence to support product innovation and communication strategies
A man holding a credit card while checking his phone on a city street

  • 100+

    Interviews Conducted

  • 8+

    Touchpoints Mapped

  • 360°

    Cardholder Journey Coverage

What customers are saying

“We launch a new study every three days. The depth of insight we get in hours used to take five weeks.”

Customer Insights Team

Pricing

Simple, flexible, and built to scale with you

Get customer, employee and market insights in as little as 24 hours. No moderators. No transcription lag. No waiting 5 weeks for a deck.

Choose how you’d like to get started.

  • Sandbox

    Free to explore

    5–10 interviews

    Get hands-on with the platform using a small batch of interviews before you commit to anything.

    Request Sandbox Access

  • Paid Pilot

    $1,500 one-time

    150 interviews

    Validate results against your own data and stakeholders before rolling out more broadly.

    Start Pilot

  • Ongoing Access

    Custom pricing upon request

    Month-to-month, 6-month or 12-month terms.

    Starting at $2,500/month for 300 interviews. Volume-based discounts apply.

    Get Started

The Partnership

Two firms. One Shared Conviction About Human Understanding.

Quals.ai built the world’s most capable AI qualitative research platform. Trellist brings over 30 years of marketing and technology expertise to the US market, with the client relationships, consulting depth, and implementation support to make it land.

The Platform

Quals.ai

An AI-powered qualitative research platform that runs natural, two-way conversations with customers, employees, or members, delivering focus-group-level insight in under 24 hours. Built and proven across global enterprise clients on four continents.

US Distribution Partner

Trellist Marketing & Technology

A Delaware-based marketing and technology firm with deep expertise in CX, brand strategy, and enterprise consulting. As Quals.ai’s exclusive US partner, Trellist manages all sales, client onboarding, demos, and ongoing support for US-based organizations.

What This Means for You:

Global platform capability, locally supported by a team that knows your market.