Insights

Creating Dynamic Content That Gets People Talking

by Renee Cohen | August 20, 2013
<h2 style="text-align: left;"><span style="font-size: 1.25em; font-style: italic; color: #666666;"><strong><img src="/images/default-source/wire/dynamic-content_1500x800.jpg?sfvrsn=e368c7e6_0" data-displaymode="Original" alt="creating dynamic content for your audience" title="Dynamic Content_1500x800" /><br /> Henry Ford said, &ldquo;If you always do what you&rsquo;ve always done, you&rsquo;ll always get what you&rsquo;ve always got.&rdquo;</strong></span></h2> <p>I&rsquo;d say his statement is only partially true. When the rules are changing around you, if you continue to do what you&rsquo;ve always done at some point your efforts actually become less effective.</p> <p>And the rules have changed. Social media has turned digital marketing into a set of sound bites. With decision makers having to sift through more and more information, how do you stay above the noise?</p> <p>By being mindful of what&rsquo;s working in this age of social sharing, you can transition your traditional media (white papers, research reports, and case studies) into dynamic, engaging content and interactive experiences. By upping your content marketing game, you&rsquo;ll begin to stimulate deeper conversation and drive more awareness of your solutions earlier in the buying cycle.</p> <p><strong>Check out the infographic below for more thoughts on creating engaging, dynamic content. And follow us on Twitter <a href="http://twitter.com/Trellist">@trellist</a><span> or connect with us via <a href="mailto:info@trellist.com?subject=Creating Dynamic%20Content">info@trellist.com</a>.</span></strong></p> <p style="text-align: center;"><strong><span><img class="aligncenter size-full wp-image-1282" style="border: 0px;" title="dynamic_content_trellist_infographic_06_outlines1" src="/images/default-source/Wire/dynamic_content_trellist_infographic_06_outlines1.jpg?sfvrsn=172fcce6_2" alt="How Dynamic is your Content" /><br /> </span></strong></p>

Creating Dynamic Content That Gets People Talking

Aug 20, 2013, 16:36 PM by

creating dynamic content for your audience
Henry Ford said, “If you always do what you’ve always done, you’ll always get what you’ve always got.”

I’d say his statement is only partially true. When the rules are changing around you, if you continue to do what you’ve always done at some point your efforts actually become less effective.

And the rules have changed. Social media has turned digital marketing into a set of sound bites. With decision makers having to sift through more and more information, how do you stay above the noise?

By being mindful of what’s working in this age of social sharing, you can transition your traditional media (white papers, research reports, and case studies) into dynamic, engaging content and interactive experiences. By upping your content marketing game, you’ll begin to stimulate deeper conversation and drive more awareness of your solutions earlier in the buying cycle.

Check out the infographic below for more thoughts on creating engaging, dynamic content. And follow us on Twitter @trellist or connect with us via info@trellist.com.

How Dynamic is your Content

Renee Cohen
Savvy in both strategy and analytics, Renee helps clients harness their digital marketing potential with ROI-minded campaign planning and a keen understanding of customer needs in both B2C and B2B scenarios. Renee's work style is a prime example of our collective approach to client success.