Analyzing User Trends, Trellist Leads Swimwear Retailer to Launch Mobile Marketing Strategy, with Immediate Impact on User Engagement and Sales
05/14/2012
Trellist has expanded its relationship with the leading resort wear retailer to successfully launch a program enabling women to purchase high-end swimwear using their mobile phones. Following the development of the company’s eCommerce website, Trellist identified trends indicating a significant number of users access the eCommerce site on mobile devices. In order to better serve the needs of this growing segment of consumers, Trellist recommended, designed, developed and launched a mobile-optimized eCommerce platform. Early season metrics indicate the new mobile site has increased the number of page-views per visit, increased length of time each customer spends on the site and even out-performed initial forecasted sales numbers via mobile devices.
