Trellist is developing a multi-channel social media campaign for one of the nation’s largest consumer banking institutions and the bank’s collegiate athletics partner, using crowdsourcing and hashtagging to nominate and promote individuals making a difference in the local fan community. The campaign will leverage multiple social media channels to drive sharing and voting. Winners will be recognized during an unforgettable in-stadium experience at next season’s home opener. Trellist is providing overall social media strategy, creative direction and execution, application development, and content creation for this high-profile social event. The bank chose Trellist for this campaign based on the firm’s extensive experience developing social media programs in the financial industry, its ability to heighten brand awareness through creative communications, and a long-standing history of providing the bank with results that exceed expectations.
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