Dermatology Company Partners with Trellist to Improve Communications through Emerging Technology and Social Media
07/30/2013
A leading manufacturer of prescription dermatology products has tapped Trellist to provide strategic recommendations and help the company enhance the dialogue between its marketing division and sales representatives. The discovery phase includes interviews by Trellist with marketing, sales, and IT stakeholders. Following the interviews, Trellist will recommend a strategy for the company on how to use emerging technology and social media tools to improve internal communications between the marketing and sales groups. The client selected Trellist based on the firm’s expertise in the convergence of marketing and technology for optimal results, its extensive experience in the healthcare market, and its diversity in other key vertical markets.