News & Press

Trellist led a marcom engagement to reorganize content, restructure product offerings and redevelop key marketing messages for a leader in B2B telecommunications services. After the restructuring of information, Trellist put this content into an updated user interface that helps the visitor get the information they need and lead them towards conversion. Following the launch, the client realized a 1,000% increase in qualified business leads. These results were achieved even before the launch of new marketing campaigns and before search rankings improved.