Extensive project will include enhanced IA, UX, design, and hosting
A global science company has engaged Trellist to create a new, robust brand identity site with an enhanced design and improved information architecture, user experience, and user pathing. Trellist conducted key stakeholder interviews and a detailed technical review before providing discovery and strategy recommendations for the new site, whose users include employees, agency partners, and individuals requesting assets for use. Recommendations included a refreshed design that remains faithful to brand guidelines and methods for bringing the existing brand identity site onto a new platform. Trellist is also providing technical consulting as part of the engagement. The site will be responsively designed and built in an accelerated timeframe for a summer 2014 launch.