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Trellist has been retained to integrate video, motion graphics and 3D content with mobile marketing projects in support of product campaigns for a leading financial services organization. Using a combination of cutting-edge technology, user experience expertise and marketing strategy, these video campaigns are expected to demonstrate positive ROI and expanded market reach when compared with traditional approaches. In collaboration with the client, the Trellist team has defined a process to measure and analyze response and lift resulting from the campaign. If successful, the new approach to direct marketing will be adapted for consumer, health care and financial marketing programs.