Regional Transportation Authority Chooses Trellist for IT Consulting and Direct Response Marketing Support
07/08/2013
Trellist has entered into an agreement with a major regional transportation authority to recommend and implement a robust CRM platform and introduce targeted email to their existing direct response marketing strategy. Taking the first step in a projected long-term partnership, Trellist has reviewed existing customer data sources and requirements to assess the client's CRM platform needs. Currently, Trellist is advising the authority on the latest closed-loop marketing innovations and developing content and creative for targeted email marketing campaigns to track return on investment. In a future state, Trellist will use data and feedback from various touch points to recommend customer segmentation tactics, while also identifying new opportunities to strengthen customer loyalty.
Trellist's expertise in optimizing technology and fine-tuning customer communications was a deciding factor in being awarded the work. This expertise will be critical as the authority looks to drive repeat business among commuters and leisure travelers.
