Trellist recently completed a brand assessment for a national distributor of commercial electric supplies to evaluate the company’s position in the marketplace and identify strategic opportunities for further brand development. The firm conducted the assessment – including competitive analysis, stakeholder interviews, and audits of current marketing practices, brand identity, and marketing materials – in order to define the value and return on investment of redeveloping the company’s brand before proposing a comprehensive brand strategy.
Based on the findings of the brand assessment, Trellist has initiated an update of the company’s visual identity, including the development of a new logo and tagline that more effectively convey the values, foundations, and equity of its brand.
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