A regional health system saw record web traffic with the help of targeted content marketing strategy and execution from Trellist’s Scribewise content team. The health system wanted to grow engagement with the local community.
Trellist identified topics for content creation, created an editorial calendar, and, working closely with the health system’s Public Relations team, developed audience-focused content. Trellist focused on creating content on timely, relevant topics such as such as the Ebola crisis, enterovirus, e-cigarettes and the flu. The content was used to fuel a native advertising campaign with a popular local media outlet.
In the first month, the blog saw a 2,000% increase in site visits, which helped to position the health system as a trusted source for timely information on topics that truly matter to patients in the area.
For more information on how you can use content marketing to strengthen your brand and reach the right audience, reach out to us at info@trellist.com.
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