A regional non-profit health system recently won an Innovation Award for New Media from the Philadelphia Business Journal. The award recognizes a health care provider or life sciences company that is creatively using new media, such as the web, social media, or mobile technology.
Trellist’s Scribewise division developed and continues to execute a content strategy for the client that includes news articles and blog posts about general health and wellness. The health system, which includes hospitals, outpatient centers, and a health and fitness center, distributes this content to its community through newsletters and social media posts.
With these content assets, the client reached patient and patient advocates with “news you can use” on preventive care, the ever-changing medical industry, common misconceptions about healthy eating, seasonal issues like allergies, and even eating too much Halloween candy.
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