Trellist recently provided consulting services to a global information management solutions company seeking to reposition its brand as the company expands to competitive new markets. Trellist conducted a deep analysis of multiple data sources, including extensive interviews with internal stakeholders, to better understand and differentiate the company’s diverse services. The resulting strategy unifies these services under a corporate umbrella position applicable to all marketing efforts, creating a corporate positioning for the company that applies to their current business and has the flexibility to incorporate new services as they are launched. Trellist is now developing creative executions to communicate the new brand positioning, which will be applied to the company’s website, outbound and internal communications, and lead generation campaigns.
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