Trellist Develops eCommerce Strategy for Higher Education Retailer Using Hybrid Service Model
07/22/2013
A leading retailer serving college students and their parents has chosen Trellist to improve its e-business strategy for its busiest sales season, as well as implement a long-term resource strategy to support the retailer’s growth. Trellist is providing a hybrid approach, combining its agency and resource management service delivery models for maximum flexibility. Agency services provided by Trellist will include strategy development, UX design, creative and content development, interactive marketing, and quality control. Trellist is also providing staff augmentation by locating and recruiting qualified professionals to work on-site at the retailer. Trellist was selected for the engagement based on a proven ability to successfully create and execute e-business strategies, as well as provide resource management expertise.
