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Trellist Develops New Media Strategy for Delaware Art Museum

01/16/2014
Trellist is continuing its relationship with the Delaware Art Museum by developing new communications strategies in 2014, including planning, placing, and managing media for the museum in all channels. While the firm has managed the media programs in previous years for the museum, the 2014 plan supports Trellist’s strategy to establish the museum as a cultural destination. The goal is to elevate visibility for the museum and have it recognized as a peer among other respected museums in the Mid-Atlantic region. The media strategies include geo-targeting that expands beyond Wilmington to include adjacent metropolitan markets such as Philadelphia, New York City, and Washington, DC.

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