News & Press

On Thursday, January 27, Trellist Practice Area leads, Jim Dixon and Jim Auer, spoke to the Public Relations Society of America about the many challenges of creating successful mobile marketing strategies. The presentation covered the range of issues that marketers need to consider when addressing mobile communications, including the highly fragmented technology landscape and the need to create brand experiences that align with, rather than ignore, the unique attributes of mobile devices. Following the presentation, the audience of public relations professionals and other marketers participated in a lengthy question and answer session on the complexity of mobile and how to make it work for their businesses.