News & Press

Trellist recently developed and launched a robust YouTube channel for a global pharmaceutical company to build and retain patient loyalty for a medication facing loss of exclusivity (LOE). Taking a “mobile first” approach, Trellist developed the channel to respond to multiple platforms, even as YouTube was modifying its page layout requirements for pharmaceutical channels. The firm developed IA and UX strategies for the channel, as well as a widget featuring educational content, an interactive and geotargeted visitor map, and a Paint-based drawing tool. In addition, Trellist created ads that run on YouTube to drive users to the channel, and helped navigate the channel and its assets through legal, medical, and regulatory reviews. The pharmaceutical company, a longtime client, awarded the work to Trellist based on the firm’s proven track record of successful web strategies, design, and development.