A leading national credit union recently engaged Trellist's marketing services team to launch its Apple Pay program to its growing member base. Apple Pay, via the Passbook function, allows debit and credit cardholders to safely store their cards to make convenient and secure contactless payments at hundreds of thousands of stores via their iPhone 6 and now Apple Watch— Apple’s latest digital phenomenon.
Trellist senior consultants, project managers, writers and designers collaborated with client stakeholders in order to produce effective digital and mobile communications that would excite and prepare the credit union’s members for Apple Pay. The program promoted the ease, convenience and security of the Apple Pay technology.
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