News & Press

Trellist has developed a multi-channel campaign to support a sweepstakes promotion targeting customers of a co-branded credit card. This campaign is focused on building awareness for the sweepstakes promotion and increasing cardholder engagement. Trellist collaborated with its client to develop the campaign strategy, including messaging and creative executions. The campaign is being implemented in electronic media, print and outdoor signage that support the positioning and style guidelines of both major brands. The campaign launched in August and will run through the end of the year.