With 150+ million smartphone users in the U.S., mobile consumers are changing how they interact with brands, where and when they do business, and how they define "value" and "service". To explore these and other concepts, Trellist will sponsor a panel discussion titled “How Mobile Technology is Redefining the Customer Experience,” at the June 20th meeting of the Technology Forum of Delaware. The panel will feature Robert Allen, Director of Mobile and Social Media at AstraZeneca; Jim Dixon, Strategic Leadership, Mobile Strategy and Technology at Trellist; Kjell Hegsted, Head of Mobile Banking and Strategy at ING Direct and Gary Fechter, Partner at McCarter English. This panel will discuss new technologies and explore how business leaders are deploying mobile technologies to improve customer relationships and increase profits in their industry. If you are interested in attending the event, visit the
TechForum of Delaware to register.