Insights Blog

Email might not be new or shiny, but it’s still the king of marketing channels, and looks to remain so for a very long time. In fact, the business conditions caused by the COVID-19 pandemic have arguably made it more valuable than ever. With conferences, tradeshows, and in-person sales opportunities on indefinite hiatus, email might be your best way of reaching prospects and clients—both now and in the foreseeable future.

Here we are. After several weeks of watching and waiting, the United States has entered a state of national emergency with the COVID-19 pandemic. The immediate impacts the virus is having on our businesses, families, and communities are evident, and the weeks ahead promise even bigger challenges. We’re all wondering, “How bad will it get?”

What does your business stand for? If you don’t have a quick answer, don’t worry. Most companies are too busy with day-to-day concerns like growth and profitability to ponder the “bigger” questions. But it’s worth thinking about.