Multi-channel marketing campaign will be first engagement
Trellist is currently developing a multi-channel campaign for a new client, a full-service financial institution, to market several of the client’s innovative mortgage products. The campaign – targeted to both existing and prospective customers – will include email, direct mail, and landing pages to drive online applications for financing.
To build on momentum from the campaign, Trellist will also provide strategy and creative execution for digital marketing of the products across multiple channels, including targeted display ads, paid search, and online retargeting ads. The campaign will initially focus on key metropolitan areas, followed by a nationwide rollout. The client selected Trellist based on the firm’s extensive experience in high-level strategy and tactical implementation of direct and digital campaigns for financial institutions.
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