Trellist analyzed the mobile users’ behaviors and needs and compared the pros and cons of a new responsive design vs. a mobile optimized website. Results showed mobile users are almost strictly focused on reservations, directions and rates,
Trellist recommended a mobile optimized website, an approach that was more cost effective and focused on user needs.
Since the new mobile optimized website was launched, the site has seen an increase in both traffic and reservations.
Trellist is a professional services firm delivering performance-driven business solutions that are flexible, innovative, and optimized to maximize efficiency and return. The firm consults on, and integrates, data with marketing, design, technology, and digital services for clients at the global, national, and regional level. Trellist utilizes a unique approach to business—from the firm's employee-shared structure, to how it partners with its clients.
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