A Wilmington, Delaware based chemicals manufacturing company engaged Trellist to consult on its digital sales funnel. The company had a limited digital presence and was lagging behind its competitors in sales. Trellist assessed the client’s sales processes which included an outdated and labor intensive Customer Relationship Management (CRM) system. Trellist also evaluated the firm’s marketing and lead nurturing programs.
In response, Trellist developed a content strategy and calendar to ensure the manufacturer was consistently putting out fresh, relevant content to attract new leads during their early stages of research. In addition, Trellist proposed a new system for capturing leads digitally, automated entry of data in CRM, nurturing of leads through marketing programs and communications, and an electronic hand-off of leads to sales.
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