Insights Blog

COVID-19 has disrupted the world of health care provider (HCP) marketing like nothing before. Yes, pharma marketers and their sales forces have faced market disruptions in the past, like the rise of digital engagement (remember when reps started getting iPads?) and the abrupt halt to air travel due to 9/11. But we’ve never seen a change this big happen this fast. We’re living through nothing short of a paradigm shift as it relates to HCP marketing, especially when it comes to personalized rep engagement.

Here we are. After several weeks of watching and waiting, the United States has entered a state of national emergency with the COVID-19 pandemic. The immediate impacts the virus is having on our businesses, families, and communities are evident, and the weeks ahead promise even bigger challenges. We’re all wondering, “How bad will it get?”